Lux Perfume Portraits – A Magical Tale
of Beauty and Fine Fragrance
“With every photograph I took, her fragrance formed a
vision in my mind.”
~Bhavesh Patel, photographer (Perfume Portraits)
Lux invites you to discover the power of fragrance through Perfume Portraits, a powerful film that demonstrates
an inspired, multi-dimensional approach to beauty. Specially produced by Lux,
the film features the stunning Indian superstar Katrina Kaif as she is artfully
photographed by Bhavesh Patel, a talented visually impaired photographer.
With his camera, Bhavesh immortalises
the moment in which the enchanting fragrance of Lux®Magical Spell brings
out Katrina’s alluring confidence and feminine sensuality, transforming it into
something almost tangible and completely mesmerizing.
Anne
Radmacher, Global Vice President, Lux at Unilever,
says, “Perfume Portraits illustrates
Lux’s approach of creating fine fragrance experiences that redefine beauty, and
take it beyond what the eye can see. An exquisite and artfully crafted perfume
has the power to bring out a woman’s beauty and confidence, making her
irresistibly captivating to others.”
Perfume Portraits is directed by Sunhil
Sippy, an accomplished director who has worked with some of India’s most highly regarded
advertising film production companies.
Lux’s Perfume
Portraits was released globally on 21st January 2015. The
online film is available at http://www.houseoflux.com/campaigns/perfumeportraits
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