Sunday, 17 August 2014

Hair Takes Center Stage @ Lakmé Fashion Week Winter Festive 2014

Lakmé Salon Presents ‘Show Stopping Hair’ Collection Styled by Little Shilpa

Mumbai, 13th August 2014: In the world of fashion, the garment struts the runway, with hair adding the finishing touches to the overall look. Reversing this norm for the first time in India, hair will be the hero as Lakmé Salon pioneers the concept of a Hair Show. Exclusively showcased at the Mecca of Indian Fashion, Lakmé Fashion Week Winter/Festive 2014, the ‘Show Stopping Hair’collection brings the best of hair trends to the Indian runway.

The collection aims to revolutionize hair fashion in India by bringing to the fore creative and trendy hair-styles. Conceptualized and crafted by Lakmé Salon experts with international hairstyle maestro Winnie Loo, and styled by designer Little Shilpa, it promises to be one of the most exciting launches in hair fashion in the country.

*Press Release 

Friday, 1 August 2014

Get a Dazzling White Smile Instantly with New Closeup Diamond Attraction

Press Release

Several minutes in front of the mirror to hide that blemish, settle that messed-up fringe, decide on the right earrings and yet something seems amiss! But add to this a dazzling, confident smile and all seems to be right with this world. Oral care brand Closeup understands this well and their brand new offering will make you want to smile again and again!

Over the years, Closeup has established itself as a brand that brings people together by giving them the confidence of fresh breath. With new Closeup Diamond Attraction, the brand now enters a
territory that few other toothpaste brands have ventured into, that of instant beauty. Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile. Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime.

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.” 

 In the era of instant gratification, instant messaging, superfast uploads and on-the-go beauty products, now get the perfect smile instantly with Closeup Diamond Attraction. Whether you need to make a lasting impression at a party, at work or anywhere for that matter, Closeup Diamond Attraction adds to your beauty quotient. It gives you a dazzling smile which compliments your entire look whatever your style may be. So now don’t just smile…dazzle away!