Friday, 18 April 2014

Lakme ‘Summer Up’ Contest- Win a Summer Vacation for 2

Hey Everyone!!!

Here is an exciting contest for you all where you can win an all expense paid Summer Vacation for 2 and Lakme  Hampers.

What you can win3 best entries will be selected every week for 3 weeks and they would win Lakme Hampers. At the end of the contest, 1 lucky winner out of the 9 shortlisted wins an all expense paid super summer vacation for 2 !

What you have to do: Share your most innovative and creative summer skincare tip Yes that is it. Simple right? So what are you waiting for send your entries now.

And don't forget to leave a comment below once you have entered. 


Thursday, 10 April 2014

TIGI partners with Clint Fernandes to create five unique looks for the Lakmé Fashion Week Summer/Resort 2014

For Lakmé Fashion Week’s Summer/Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers' latest collections. Clint has created and crafted different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Kocchar this LFW season by using TIGI Bed Head & S Factor products.

Tarun Tahiliani

Anju Modi

Archana Kocchar

Rajat Tangri


Lakmé salon is known to innovate continuously adding new salons, services and innovations to its repertoire, along with a dash of fashion week backstage glamour. With an aim to provide the best beauty experience in India, Lakmé Salon, India’s leading expert in beauty services announced a unique initiative to encourage women to vote this election!

This April, show your voting mark at your nearest Lakme Salon and get 50% flat on any haircut! That’s not all, avail exciting discounts on many more services just by showing your voting mark!

So don’t forget to VOTE this election!

Be a responsible citizen and avail its benefits only at Lakme Salon!

*Press Release

Wednesday, 9 April 2014

SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES launching exclusive movie merchandise packs.

Sunsilk 2 states

The occasion was hosted to announce Sunsilk as theofficial hair expert partner of the movie ‘2 States’with the launch of #Sunsilkdreamjob campaign& introduction of exclusive movie merchandize packs Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood
movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘AnanyaSubramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous takeon inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

Sunsilk 2 states

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and
provides a complete hair care solution that gives a 20 something girl the confidence to express herself.

On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Sunsilk 2 states

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt.

We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavor to offer our client unique media opportunities to connect their brands to the passion point of its target consumer.

Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”