Monday, 31 March 2014

New Launch | Lakmé 9 to 5 Super Sunscreen

Introducing the new Lakmé 9to5 Super Sunscreen

The perfect start to your 9to5 look

Lakmé, India’s iconic beauty brand, has introduced the new Lakmé 9to5 Super Sunscreen with SPF 50 to give you the right 9 to 5 look. Its sheer lightweight formula gets absorbed so easily that it can be worn alone, over a moisturizer or under your Lakmé 9 to 5 make-up. Lakmé is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care and the Lakmé 9to5 Super Sunscreen is yet another addition to this list. If you are looking for that gorgeous finish alongwith sun protection, then the Super Sunscreen is just what you need as it also serves as a makeup base.

Lakmé 9to5 Super Sunscreen is apt for women with very little or no time to layer their skin with multiple products. What makes this new Sunscreen from Lakmé “super” is the fact that it feels great on your skin and does not leave a white patchy appearance. For the first time, a sunscreen by India’s no 1 brand, Lakmé, is giving you dual benefits.

The Lakmé 9to5 Super Sunscreen contains broad spectrum SPF 50 which gives your skin optimum protection against harmful UVA and UVB rays. It does not feel patchy on your skin and glides evenly to cover maximum part of your skin. It not only leaves skin smooth and prepped for foundation, but also evens skin tone, so your skin looks smooth and refined. Even if you use the Lakmé 9to5 Super Sunscreen under make up it will not let your make up look caked owing to its weightless formula.

Not all sunscreens are created equal. The best sunscreen for your needs depends entirely on your skin tone and whether your skin generally is dry, oily, or neither. The new Lakmé 9to5 Super Sunscreen comes in two variants:

 Lakmé 9to5 Hydrating Super Sunscreen for normal to dry skin

 Lakmé 9to5 Mattifying Super Sunscreen for oily skin.

Lakmé 9to5 Hydrating Super Sunscreen 

Lakmé 9to5 Hydrating Super Sunscreen is a newly launched sunscreen designed to hydrate and nourish your skin while protecting it from sun damage. It contains Vitamin B3 and Provitamin C that helps in skin lightening, spot lightening and contains skin even toning benefits. Its broad spectrum SPF 50 PA+++ prevents tanning and sunburn, keeping your skin even toned in the long run. Lakmé 9to5 Hydrating Super Sunscreen is priced at Rs.500/- for 30ml.

Lakmé 9to5 Mattifying Super Sunscreen

Lakmé 9to5 Mattifying Super Sunscreen is designed especially for oily skin to give oil control benefits. Its non-sticky formula glides on your skin easily without making itfeel greasy. Its broad spectrum SPF 50 +++ prevents tanning and sunburn caused by UVA and UVB rays, keeping your skin even toned in the long run. DermatologistTested, this sunscreen is Non Comodogenic and Hypoallergenic that preventsclogging of pores and makes it a safe sunscreen to apply. Lakmé 9to5 Mattifying Super Sunscreen is priced at Rs.500/- for 30ml

In addition to applying sunscreen directly on your face, you should also cover your delicate neck area and your ears to ensure full protection from the sun and prevent sun damage.

Make Lakmé 9to5 Super Sunscreen, the first step in your 9 to 5 make-up regime. Follow these simple steps and you’re good to go:

1) Pump two dollops on to your fingertips

2) Apply on your face and neck

3) Blend gently using upward strokes.

Lakmé 9to5 Super Sunscreen can be worn alone or over a moisturizer.

Isn't the packaging is cute? Have tried the Lakmé 9 to 5 Super Sunscreen?

Thursday, 27 March 2014

Swarovski Look Contest : Press Release

Swarovski launches the #SwarovskiLook contest starring four international fashion bloggers

Swarovski celebrates style and fashion with a brand new and interactive online contest that stars four leading international bloggers. From 25 March, 2014 until 21 April, 2014 – each blogger will share their tips and inspirational tutorial videos on how to create the four key must-have looks for Spring / Summer 2014 using Swarovski jewelry.

The contest will focus on a specific theme and look each week. Those wanting to enter the contest simply need to share their look of the week on Instagram by posting “selfies” of themselves wearing Swarovki jewelry, using #SwarovskiLook.

Each week the guest blogger will select one winner who will receive three Swarovski jewelry pieces linked to the theme. All weekly winners will also be entered into the grand finale which takes place on 21 April, 2014. The four guest bloggers and a Swarovski representative will then unveil the ultimate winner of the contest who will go on to win one year’s worth of Swarovski jewelry!

For those participating from India, we request you to use #swarovskiindia along with #Swarovskilook.

The first week of the contest features Amber Renae, the Australian blogger from The Style Engineer, who will focus on the “Everyday Chic” look.

The second week is all about the “Urban Glam” theme, led by Spanish blogger Priscilla Betancort from My Showroom Blog.

Mayo Wo from Hong Kong blog Mellow Mayo ill share her take on a fashionable “Spring Look” for the third week.

And finally, Jenny Bernheim - US blogger, stylist, and designer, from Margo and Me will showcase the “More is More” trend.

Swarovski’s Spring / Summer 2014 collection features an array of designs that can be worn and styled in a multitude of ways. The interactive #SwarovskiLook contest showcases the many brilliant looks which can be created with Swarovski jewelry. “Jewelry is meant to be playful, there are no rules and what is important is to dare, to mix it up, and to have fun!” says Swarovski’s Creative Director Nathalie Colin.

The contest can be followed on the below channels: 

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs,manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while he Swarovski Foundation supports creativity and culture, promotes well being, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with over 2,350 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.4 billion euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenue of about 3.1 billion euros and employed more than 30,000 people.

Tuesday, 18 March 2014

Lakme Absolute Illusion Makeup Master Class By Natasha Nischol

Hey Everyone!!!

If you read my last post you already know that I attended Lakme Absolute Illusion Makeup Master Class By Natasha Nischol (and made my First Video  too. Let me know what you think.)

Coming back to this post, here is what happened at the event.

Mumbai, 15th March 2014: Lakme a trendsetter for decades has created several outstanding looks each season. An informative makeup masterclass was conducted by Lakme Makeup Expert, Natasha Nischol at the Jabong Stage on day four during Lakme Fashion Week Summer/Resort 2014.

Purnima Lamba, Head Innovation at Lakme, introduced Natasha Nischol on stage and invited her to demonstrate the second edition of Lakme Absolute Master Class themed around Lakme’s latest offering the Lakme Absolute Illusion range. Natasha revealed how to achieve the Lakme Absolute Illusion Metallic Look that is all set to be the beauty trend of the season.

VJ Sarah Jane Dias, Lakme Digital Ambassador was the model for the session. During this one hour session, Natasha Nischol demonstrated the Absolute Illusion Day and Night looks on Sarah Jane Dias.  

Lakme Absolute Illusion - Day to Night 

For the Lakme Absolute Illusion by Day look, a base of Lakme Youth Infinity Moisturizer, Foundation and Concealer was applied to Sarah’s face prior to the show. Sarah’s hair was also prepped up according to the 70’s vibe – big and curly. A bronzer from the Lakme Absolute Face Stylist range was used for the cheekbones, followed by blending the eyes with the Lakme Absolute Illusion Pearl Eyeshadow, which Natasha insisted could be used in light or heavy portions. A streak of black eyeliner was applied to infuse the colour of the shimmery eye shadow, to give it an electric feel. Dots of electric violet and blue from the Lakme Absolute Eye Shadow Duos were added on top of the eyeliner and to the inner corner of the eye, adding dimension.

Sarah’s eyelashes were curled using the Lakme Absolute Voluminizing Mascara. Sarah confessed that she loved flaunting fake eyelashes, which she found very dramatic.

Natasha finished this Absolute Illusion day look by dabbing the lips in a matte orange lipstick from the Lakme 9to5 range. Sarah walked down the ramp flaunting her bold avatar, swaying to the Bee Gees. Natasha mentioned that ‘Saffron Gossip’ from the same range is a lighter hue of orange lipstick that is safe to play with.

Sarah expressed that she faced a problem with metallic eye shadow fading off an hour after applying it. Natasha explained that the secret to long lasting makeup is to layer and blend in eye shadow with cream and powder so that it sets through the day. Natasha suggested that women should go all out and experiment with purple, blue and aquamarine that look gorgeous on Indian women.

The Lakme Absolute Illusion by Night was achieved by adding touch-ups to the day look and blending in purple Lakme Absolute Drama Stylist Crayon Eyeshadow followed by building in the intensity of the eye shadow with a slightly darken tone. Another line of eyeliner which smudged easily into the purple canvas brought a little sparkle in a pink glitter shadow over the inner corner of the eyes. Sarah’s lips were dabbed in a soft coral called ‘Rust Crush’. The look was completed by applying a coat of mascara and brushing the face with some glitter over the cheekbones in a decent amount of bronze blush – Lakme Absolute Blush Dous, Night Sheen.

The New Illusion Collection by Lakme

I am looking forward to trying these out. Are you excited too??


Monday, 17 March 2014

Video | Backstage Makeup By Lakme Absolute Salon | LFW 2014

Hey Everyone!!!

I was invited by Lakme to attend the Make-up Master Class by Natasha Nischol. She demonstrated two looks on Sarah-Jane Dias - a day look followed by a night look. Going with the current runway trend she used lots of metallic shades for eyes finishing it with orange lipstick (orange lips are so in this season :D). After the event I got my makeup, hair and nails done at the backstage Lakme Absolute Salon and shot my first video. Checkout the video and let me know what you think in the comments. Also I will be posting a new video every Monday, so don't forget to subscribe :)

Checkout the video and let me know what you think in the comments. Also I will be posting a new video every Monday, so don't forget to subscribe :)

And wishing you all a very Happy Holi

Image Source : Google


Wednesday, 12 March 2014

Havaianas, GUESS and Gc Watches 2014 Preview

Hey Everyone!!!

Recently I was invited for the preview of Havaianas, GUESS and Gc Watches 2014 collections. But couldn't attend it as something very important came up at work last minute.

The Preview was organised by AP Group. AP Group is dedicated to the distribution and retail of international luxury and fashion brands in India. Headquartered in Mumbai, AP Group’s distribution venture commenced with the incorporation of Watches of Switzerland in the year 2000. AP Group through its various companies handles the distribution pan India for Guess & Gc Watches and Havaianas. In addition to the watches, AP Group is an authorized franchisee for Swarovski operating eleven Swarovski Boutiques and four Shop-In-Shops across Western India.

Gc Watches B1- Class

The iconic B1 series intrigues through its modern elegant look with vintage style elements and refined functions. The main characteristics of the Swiss Made chronograph are the exceptional telemeter scale on the bezel and the remarkably detailed dial design inspired by navigational instruments. A masculine timepiece with a distinct technical look appealing to the man’s instinct of adventure.

The reduced size of the 40.5 mm polished stainless steel or rose gold (PVD) case underlines the vintage inspiration of this timepiece as do the mushroom pushers, the Breguet style hands and a magnifying lens for the date window positioned at 4 hours. The design of the Gc B1-Class Telemeter emphasizes a variety of technical features. The unusual engraved telemeter scale on the bezel allows the calculation of the distance from the observer of an event that is both audible and visible. So, no more worries in stormy times; by measuring the time between lightning and thunder, the watch tells you in kilometres how far away the thunderstorm is. The dial offers a tachymeter scale and three subdials providing a 12 hour and 30 minute indicator at 6 and 9 o’clock as well as a small second at 3 hours. The timepieces are equipped with a screw-
down crown, screwed-in case back, and are water resistant up to 100 meters (10 ATM).

Distinguished by a sober and refined design, the Gc B1-Class Chronograph is to the Sport Chic collection and provides the ultimate timeless fashion statement. Swiss Made quartz movement fastened with a sleek and stylish dynamic strap in a rose gold tone. The tinted dial adds a touch of contemporary retro chic to this iconic a look of modern luxury that is guaranteed to turn.

X44006G4 (L) , X34001G1(R)

Availability: Gc Boutique Select CityWalk Delhi, GUESS Accessories Stores, Shoppers Stop stores, Lifestyle stores and leading multi brand watch outlets.

Price: X44006G4- INR 34500, X34001G1- INR 36500

GUESS Watches launch The Pre-Spring 2014 Collection

GUESS Watches has started 2014 on a high with this year’s Pre-Spring collection that clearly showcases high quality styles created by this power-house brand! The new and scintillating collection is super-charged with intricate design details. The Pre-Spring collection creates a style statement that is synonymous with GUESS. Perfectly paired in colour and design, the GUESS watches will exude the coveted “trend setter” status when wearing a piece from the new 

As a fashion leader, GUESS Watches has created pieces keeping with the trends of this season. The prominence of Gold, Rose Gold, Crystal Studded and Animal Print Watches makes this collection a must have by all. 

GUESS Pre-Spring Collection incorporates precision time keeping with stunning fashionable designs that are merged to perfection. The Multi-belt Crystal studded watch is perfect for women who love to play around with fashion. The Animal print and Crystal Watches are created keeping both Casual and Formal looks in mind. The Men’s Collection exudes Style and Class. Versatility is the New Mantra which is clearly denoted through this collection. 

Guess Watches 2014 Collection

Availibility: It’s about Time Store, Helios, Accessories GUESS Stores, GUESS Jeans Stores, Shoppers Stop, Lifestyle and all leading Multi Brand Watch retailers.

Havaianas 2014 Collection

Launching their 2014 collection, the world’s largest flip-flop brand Havaianas is all set to present a range of options for all flip-flop lovers. Showcasing a variety of colours in soft, light and highly durable flip-flops, the brand strikes a beautiful balance between style and comfort for men, women, kids and babies of all ages. 

Havaianas brings forth a mix of varying options such as bright coloured prints, platform wedges, floral embellishments and more for women to masculine colours, wide matte fit and style for men. Included in these designs is Havaianas’ Special Collection which represents the urban and eclectic style of Rio de Janeiro. Inspired by nouveau jewelry and art deco pieces found there, the metallic charms and Havaianas hardware are the epitome of an edgy style.

With the onset of the craze for the Football World Cup, Havaianas is summoning the Teams Collection to stimulate the fans with sandals that pay a tribute to different countries around the world. Launching in March, the flip-flops will see the flags of 44 countries including Brazil, France, Holland, Spain and Portugal on the straps. In addition, the brand will also be launching the Slim Season Collection which presents a mix of feminine flower prints for this season. 

Whilst offering options specific to men and women, the brand also showcases their Unisex Collection which feature their timeless Brazil logo on the flip-flops. Offering a plethora of options to pack for their resort getaways or destination wedding holidays, Havaianas presents a range of contrasting base and strap shades for men and women to choose from.

Havaianas 2014 Collection.
*Press Release