Thursday, 27 March 2014

Swarovski Look Contest : Press Release

Swarovski launches the #SwarovskiLook contest starring four international fashion bloggers

Swarovski celebrates style and fashion with a brand new and interactive online contest that stars four leading international bloggers. From 25 March, 2014 until 21 April, 2014 – each blogger will share their tips and inspirational tutorial videos on how to create the four key must-have looks for Spring / Summer 2014 using Swarovski jewelry.

The contest will focus on a specific theme and look each week. Those wanting to enter the contest simply need to share their look of the week on Instagram by posting “selfies” of themselves wearing Swarovki jewelry, using #SwarovskiLook.

Each week the guest blogger will select one winner who will receive three Swarovski jewelry pieces linked to the theme. All weekly winners will also be entered into the grand finale which takes place on 21 April, 2014. The four guest bloggers and a Swarovski representative will then unveil the ultimate winner of the contest who will go on to win one year’s worth of Swarovski jewelry!

For those participating from India, we request you to use #swarovskiindia along with #Swarovskilook.

The first week of the contest features Amber Renae, the Australian blogger from The Style Engineer, who will focus on the “Everyday Chic” look.

The second week is all about the “Urban Glam” theme, led by Spanish blogger Priscilla Betancort from My Showroom Blog.

Mayo Wo from Hong Kong blog Mellow Mayo ill share her take on a fashionable “Spring Look” for the third week.

And finally, Jenny Bernheim - US blogger, stylist, and designer, from Margo and Me will showcase the “More is More” trend.

Swarovski’s Spring / Summer 2014 collection features an array of designs that can be worn and styled in a multitude of ways. The interactive #SwarovskiLook contest showcases the many brilliant looks which can be created with Swarovski jewelry. “Jewelry is meant to be playful, there are no rules and what is important is to dare, to mix it up, and to have fun!” says Swarovski’s Creative Director Nathalie Colin.

The contest can be followed on the below channels: 

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs,manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while he Swarovski Foundation supports creativity and culture, promotes well being, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with over 2,350 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.4 billion euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenue of about 3.1 billion euros and employed more than 30,000 people.

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