Jabong Online Fashion Week - Registrations Open

Jabong Online Fashion Week (www.jabongofw.com) - India’s First Online Shop-able Fashion Week is back with Season 2 – Spring/ Summer ’15 collection. JOFW – Season 2 is organized by Jabong.com with Times Now as the Media Partner.

·         Premium platform for Next-Gen fashion talent – models, designers, stylists and fashion photographers

·         Opportunity for designers to Showcase their collection AND Sell on India’s favourite fashion destination – Jabong.com  

·         Mentorship by senior members from the Fashion industry and Celebrity show-stoppers

·         360 degree promotion on TV, Print, Radio and Digital in association with Times Television Network (Times Now & Zoom)

Don't miss a chance to be a part of JOFW!

Diwali Outfit Idea

Hey Everyone,

I am sure most of you are done with diwali shopping and can't wait to doll up for the festive season. But if you are someone like me, I am sure you are still searching for the perfect outfit.

I was looking for something ethnic with a modern touch. Not too blingy and over the top and I came across a few pieces on Myntra. Sharing the idea with you all. Maybe it will be useful for the last minute shoppers.

Diwali Outfit

The Blue Jodhpuri Salwar was love at first sight. Beautiful colour, with  golden embroidered taping makes it perfect for the festive season. Pair it with a simple Pink kurti . The kurti has a delicate hand embroidery around the neck line so skip the necklace and go for a pair of matching hoop earrings . A potli bag to carry your make up for touch ups, etc. Complete the look with these kolhapuri chappals. They are not only pretty but also super comfortable. And don't forget the pink lipstick before you step out. And you are ready. Head to Myntra now and check out their Cracker Of a Sale. They have some great offers lined up.

Liked the idea? Do let me know in the comment below. 

Wish you a very happy and safe diwali.

Ghar Wali Diwali

Hey Everyone

I know its been really long since I wrote the last post. But trust me new job (with working Saturday : ( ) leave me with no time to do anything. Kudos to all the Bloggers who manage both work and blog regularly.

Yesterday, I managed to leave early from office and on my way back home, I was making a list of things that I can do once I reach home - Clean, my room, update blog, order a pizza and watch a movie before I doze off. But as they say - Do not count your chickens before they are hatched. 

All my plans went down the drain when I saw that the door was locked. I didn't have house keys. I never carry them as I usually come back late and there is someone at home all the time. Locked out on Saturday evening at least for an hour. Poor me. 

So I went down sat on an old  bike with earphones plugged in. I still prefer to sit on old bikes even if the seats are empty. And when I looked up, saw only one diwali lantern lit up. Only one of the 32 apartments had diwali lights with the festival less than a week away.

Are festivals really choosing their charms? I remember how grand diwali was when we were kids. I started with 10 days Diwali vacation. Mummy made so many sweets and savouries. I always wanted the first karanji that she fried and she would say "thanda hone do. Muh jal jaayega" . How the house was cleaned and painted every year just before diwali. Early in the morning, on the day of Lakshmi pooja, beautiful rangolis were made. We would dress up  in new clothes and go down to light up some phuljharis. No bursting crackers because we were told its not a good thing. The last time I burst crackers was when in class 3.Hated it back then but I am really happy now that we didn't. After the pooja we had a lavish diwali dinner cooked with love by Mummy. This is how diwali was celebrate. Simple but filled with love. Everyone is busy now. Away from home for studies, work.  I so miss  Ghar Wali Diwali .

How do you celebrate diwali? Do let me know in comment below.

P.S. : I had put up the diwali lighting  as soon as I got into the house yesterday night. Mummy was puzzled "Itni kya ghai hai?"

Happy Diwali:)

Press Release: Myntra Fashion Incubator

Myntra.com is on a mission to find India’s next big brand idea and it will help bring it to reality too.

Myntra has setup Myntra Fashion Incubator (MFI) to mentor young entrepreneurs who do not have access to capital, supply chain and distribution platforms, and empower them to create size able indigenous fashion brands in the long-run.

Myntra Fashion Incubator (MFI)

Speaking on the launch of MFI, CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. We will unearth the talent from every part of India and give them a platform to make it big in the Indian fashion space through this exciting program.”

Under its Designer in Residence (DIR) program MFI is trying to identify business ideas that have the
potential to scale and sustain itself in the fiercely competitive fashion and lifestyle market. A panel of well-respected judges and experts from the industry will put the shortlisted participants through rigorous assessment and the final set of participants will get an opportunity to work on their idea under the guidance of MFI. The first batch of the incubator is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.

The Designer in Residence is a yearlong program, targeted at budding designers with a unique brand idea to create and develop a fashion business in India. Participants will be mentored and trained by experts and also receive financial support to create designs for one season. MFI will also provide opportunity to showcase these brands in various platforms as well as help retail the same on Myntra platforms.

Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate
their business under this ‘Designer in Residence’ program. Application process for the same has started and interested designers can visit the micro site www.myntrafashionincubator.com for more details, or can write to mfi@myntra.com for any queries. The last date for application is 31st October, 2014.

Through this program, Myntra will encourage budding designers to test their entrepreneurial skills,
ensure they operate independently and allow them to build powerful independent brands. Myntra will further invest close to a million dollars in equity stakes in the best performing brands after reviewing them for six months to a year.

Myntra has constantly ensured that Indian shoppers stay abreast with the latest global trends by making fashion easily accessible to all. Towards this vision, the brand has introduced several campaigns and initiatives like the Myntra Style Helpline, collaboration with Fashion Weeks and association with celebrities, designers and stylists, which have enabled Myntra to strengthen its fashion focus.

*Press Release

Hair Takes Center Stage @ Lakmé Fashion Week Winter Festive 2014

Lakmé Salon Presents ‘Show Stopping Hair’ Collection Styled by Little Shilpa

Mumbai, 13^th August 2014: In the world of fashion, the garment struts the runway, with hair adding the finishing touches to the overall look. Reversing this norm for the first time in India, hair will be the hero as Lakmé Salon pioneers the concept of a Hair Show. Exclusively showcased at the Mecca of Indian Fashion, Lakmé Fashion Week Winter/Festive 2014, the ‘Show Stopping Hair’collection brings the best of hair trends to the Indian runway.

The collection aims to revolutionize hair fashion in India by bringing to the fore creative and trendy hair-styles. Conceptualized and crafted by Lakmé Salon experts with international hairstyle maestro Winnie Loo, and styled by designer Little Shilpa, it promises to be one of the most exciting launches in hair fashion in the country.

*Press Release 

Get a Dazzling White Smile Instantly with New Closeup Diamond Attraction

Press Release

Several minutes in front of the mirror to hide that blemish, settle that messed-up fringe, decide on the right earrings and yet something seems amiss! But add to this a dazzling, confident smile and all seems to be right with this world. Oral care brand Closeup understands this well and their brand new offering will make you want to smile again and again!

Over the years, Closeup has established itself as a brand that brings people together by giving them the confidence of fresh breath. With new Closeup Diamond Attraction, the brand now enters a

territory that few other toothpaste brands have ventured into, that of instant beauty. Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile. Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime.

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.” 

 In the era of instant gratification, instant messaging, superfast uploads and on-the-go beauty products, now get the perfect smile instantly with Closeup Diamond Attraction. Whether you need to make a lasting impression at a party, at work or anywhere for that matter, Closeup Diamond Attraction adds to your beauty quotient. It gives you a dazzling smile which compliments your entire look whatever your style may be. So now don’t just smile…dazzle away!

Zindagi - Jodey Dilon Ko

Hey Everyone !!!!

If you follow me on Twitter you already know what I did last Saturday. If not go here and read. Or just continue reading this post :D.

I got a chance to attend yet another Indimeet. If you have been reading the blog for a while you know how much I love them.  A chance to meet fellow bloggers, lots of fun activities and great food always make my day.

Zindagi IndiBlogger Meet was organized in Mumbai and Delhi to introduce us to Zee's new entertainment channel Zindagi - Jodey Dilon Ko 

The launch of Zindagi is significant in many ways as it is not just as entertainment channel 

but  a  philosophy  that  will  help  Indians  empathize  with  the  lives  of  those  across  the 

geographical  borders.  Zindagi  reinforces  the  vision  of  ZEE’s  corporate  philosophy 

‘Vasudhaiva Kutumbukam ‐ The World is My Family’ and aims to unite people in India and 

across the world with shows produced overseas. 

Entertainment is seamless as it cuts across boundaries and across strats of society. With the 

message of ‘Jodey Dilon Ko’,  Zindagi will touch hearts and break barriers to relate with 

people living across borders. As the first‐ever national launch for a Hindi language channel, 

the objective is to continue to deliver and spread strong human values through hand‐picked 

content across the world. 

Starting June 23, Zindagi will bring viewers in India stories from across the border, starting 

with stories from Pakistan that embrace universal emotions. A variety of shows, written by 

award‐winning novelists, literary stalwarts and adapted from famous novels and books, will 

engage audiences as a fresh alternative on television. 

This meet was not just fun but also heart touching. We were not only live in conversation with Delhi bloggers all the time but also got to interact with people from across the border - Sultana Apa, the director of Hum Network and Actor Imran Abbas (HE IS HOT!!!!) who joined us at the Mumbai venue.
Rather than writing a long post, let me just quickly tell you the highlights of the day.

Did you see Delhi Blogger on those two screens?

• This is the first time these international shows will air on Indian Television starting with Pakistani TV shows. But there are already fans of Pakistani TV shows here in India (All thanks Youtube). If you don't watch TV serials like me because most of them are looooooooooooong and unrealistic give these shows a try. Why you ask? Well these shows don't have more than 25-30 episodes  and promise some good and realistic stories. Also you finally get to see what life really is across the border.

Add caption

• It was Mumbai v/s Delhi. Yes debate on which city is better in terms of transport, street food, bloggers and Men (in terms of hotness). MUMBAI IT IS. And yes we earned it by proving it at the event.

Imran Abbas

• It was great interacting with people from across the border. To see that there is no difference between them and us. As Imran Abbas said - "Ek hi mitti se humari jade nikli hai" (we have common roots.) Also both Sultana Apa and Imran Abbas, answered each and every question that they were asked by the bloggers from both the cities not just related to TV but everything in general.

Mumbai Bloggers

• And apart from these we of course had the regular fun games that ended with a hud hud and a group photo. I am so happy that I got to attend attend this Inter-city and Across Border meet. Hats off to Indiblogger and Zee for making this happen.

Don't forget to tune into Zindagi TV starting 23rd June, 2014 not just for entertainment, but also to support this attempt by Zee to bring together the two countries.

All the above images belong to Indiblogger.

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TRESemme Split Remedy Shampoo Conditioner | Review

Hey Everyone !!!

For those who have been reading the blog for a while now, I was a tomboy is no news. But for those who haven't been, here is a quick flashback - I was a total tomboy till a few years ago. I never cared what I wore, how I looked. Many a times I  would go out wearing my Bro's T-shirt with loose jeans. Makeup, skin care, hair care were not at all a part of my life. No not even Kajal or Lip balm. Wondering why I am telling you all this? Continue reading and you will know why.

One day during school summer vacations, one of my cousins had come to my place. She was I-Know-It-All types. She saw me picking and ripping the ends of my hair in the afternoon and said, " Oh no!!! What is wrong with you? Don't do that. They look really bad. You have to cut them now."

I looked at her with a a shock face "What? What are you talking about?"

"Split ends. Don't you know you have to cut them or else they'll  grow upwards and lead to hair fall. You have to get a hair cut asap." she said.

"Really? No other way to get rid of these?I don't want to go to the parlor" I said.

"No" she said. " Cutting your hair is the only solution for split ends."

And this is what I have been doing all these year. Split Ends = Hair cut. Not just me, all the people I know do this, even if they don't want to.

So when TRESemme came up with their new range - Split Remedy Shampoo & Conditioner I had to try it out. I have been using this for about a month now and here is my review.

TRESemme Split Remedy Shampoo Conditioner

This is what my hair looked like before I started using the TRESemme Split Remedy Shampoo & Conditioner. There were no split ends but the ends of my hair had become very dry and rough.

TRESemme Split Remedy Shampoo Conditioner

What TRESemme Claims :

TRESemme Split Remedy Shampoo Conditioner

TRESemme Split Remedy Shampoo Conditioner

TRESemme Split Remedy Shampoo

TRESemme Split Remedy Shampoo Conditioner

Price:

Rs. 80/- for 90 ml. Easily available both online and offline.

Packaging:

TRESemme Split Remedy Shampoo Conditioner

• It comes in a sturdy Black plastic bottle with a green press to open cap. The cap shuts tight so the product won't spill.
• Has a shelf life of 24 months .

Ingredients:

Click on the image below to enlarge for the complete ingredients list

TRESemme Split Remedy Shampoo Conditioner

My thoughts:

The shampoo has a very runny consistency and lathers up very well. 2 washes and it leaves the scalp clean. Though you may need an additional round of wash if you have oiled your hair. It has the typical TRESemme fragrance which is quite pleasing and lingers for a while even after 4-5 hours. 

TRESemme Split Remedy Conditioner

TRESemme Split Remedy Shampoo Conditioner

Price:

Rs. 80/- for 90 ml. Easily available both online and offline.

Packaging:

TRESemme Split Remedy Shampoo Conditioner

• It comes in a sturdy White plastic bottle with a green press to open cap. The cap shuts tight so the product won't spill.
• Has a shelf life of 24 months .

Ingredients:

Click on the image below to enlarge for the complete ingredients list

TRESemme Split Remedy Shampoo Conditioner

My thoughts:

The Conditioner is very thick and creamy. Similar to shampoo this too  has the typical TRESemme fragrance which is quite pleasing and lingers for a while even after 4-5 hours. Hydrates the hair very well and also keeps it from tangling.

TRESemme Split Remedy Shampoo Conditioner

Final verdict:

So does this work? Yes it does!!!  Though I didn't have split ends but it did help repair rough, dry ends. With all the dryness gone, the hair looks soft and hydrated. No more hair cuts for split ends now : D.Also it did not lead to any hair fall. At this price it is a great shampoo not just when you have dry / split ends but also for everyday use. 

TRESemme Split Remedy Shampoo Conditioner

Don't know why the camera could't capture it, but it looks far better in person.

Have you tried TRESemme Split Remedy Shampoo & Conditioner ? Did you like it too? Do let me know in the comments below.

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L'Oréal Paris L'Or Lumière - Cannes Collection

After the launch of glamorous L’Or Sunset collection, L'Oréal Paris is all set to glam up the French Riviera with its new make-up line - L’Or Lumière. L'Oreal Paris celebrates its 17th year as the official makeup partner for the Cannes Film Festival 2014 by launching its collection, which has been inspired by "Gold", which is the purest of the elements.

Moist Matte

The main highlight of L’Or Lumière Collection is the exuberance of Neo Gold as a beauty trend on Indian and global fashion runways. As shades of gold gorgeously compliment all Indian skin tones, the L’Or Lumière Collection showcases the products with lovely bright hues that stylishly accentuate the brilliance of gold. The products are a fine representation of glamour, elegance and will certainly heighten the allure of any red carpet look. 

Products in the L'Oréal Paris L’Or Lumière collection are laced with vivid hues and beautiful undertones of radiant gold. This collection includes the Vivacious Moist Matte lipsticks, Super Liner Gel Matic eye liners, Infallible Mono eye shadows and Color Riche Nail Colors. The products have been hand-picked to match the grandeur that this Festival showcases. 

Gel Matic

To commemorate the launch of this collection, L'Oréal Paris Beauty Expert Namrata Soni has created three looks inspired by the infusion of neo-gold and exciting spring hues.  L’Oreal Paris India ambassadors Sonam Kapoor, Freida Pinto and Aishwarya Rai along with the global ambassadors Blake Lively, Eva Longoria, Zoe Saldanha and Jane Fonda will adorn different renditions these stunning looks and bring them to life on the Cannes  red carpet this year.

The L’Or Lumiere Collection is new the style statement by L'Oréal Paris for women all over the world to create stunning red-carpet inspired make-up looks using the following products:

Colour Riche Moist Matte 

Moist Matte

Matte has never been so rich! L'Oréal Paris launches a revolutionary new range of lipsticks – Color Riche Moist Matte, with pure pigments that deliver intense luscious color for a full 6 hours in 12 irresistible shades of pure indulgence. It is enriched with new Light Illium complex for a rich matte effect, velvet fusion capsules and Ultra Gliding Shine oils to provide a smooth and silky application and Jojoba oil to give absolute hydration for up to 4 hours. The product is priced at Rs. 899 

Super Liner Gel matic 

Gel Matic

L'Oréal Paris introduces its first gel eye liner in a Twist Up pen format – L'Oréal Paris Super Line Gel Matic. The product is created with an exclusive formulation of ingredients and is designed to last for up to 12 hours giving an intense matte colour pay off.  The product has a pen-precision for a super easy application, the intensity of a gel and is totally smudge proof. Comes in five rich, luxurious shades and is priced at Rs. 395 

Color Riche Le Vernis

Le Vernis is a range of intense colors that come with an in-built top coat giving the nails a bright and high-shine finish. The shades provide intense color and a luxurious shine in just a single stroke. They are available in two stunning shades and are priced at Rs. 235 

Infallible Monos Eye Shadow

Ultra-intense colour, up to 24 hour long-lasting hold and velvety soft feel, this product is ideal to create the perfect luminous eye. The product contains an exceptionally high level of colour pigments, for an intense colour finish. The eye-shadow melts gently from the fingertips to the eyelid on application. The result is a rich and satiny look. Available in 10 bright shades and are priced at Rs. 550

Celebrate Motherhood – the Sparkling Swarovski way with perfect gifts for Mum

This Mother's Day, celebrate your mum's special place in your life.  Swarovski's Mother's Day jewellery and sets collection offers her lovely memories which she can wear daily and  on occasions as well to cherish your bond..select from exclusive pendants, earrings, bangles and rings that can also be paired into sets to let her wear these pieces in many ways and looks

Celebrate Motherhood and express the Swarovski way, let her know how precious she is with perfect jewellery pick from Swarovski's 2014 Mother's Day Set Collection. 

Inspired by Swarovski’s bestselling Tennis bracelet, the Tennis Set includes a beautiful necklace and pair of clear crystal stud earrings. The necklace sparkles all around with clear crystals. Easy to mix and match, this design offers simple yet stunningly delicate feminine elegance. This piece can be worn on an evening spent well between a mother and daughter.

Swarovski_Tennis_Set

Vintage Set is an ideal gift! This rhodium-plated set will make any woman feel like a princess. It includes a necklace and pair of pierced earrings. Each piece features a sparkling, open-back clear crystal drop in the prong setting enhanced with clear crystal pavé. The pendant comes on a chain

Swarovski_Vintage_Set

Add a touch of fresh,flaunting the Astrid Set along with floral elegance with this rhodium-plated pendant. With clear crystal petals and an Aquamarine crystal center, it is ideal for everyday wear.

Swarovski_Astrid_Set

 Make a statement of feminine sophistication with this refined, rhodium-plated collar. It features two rows of Vintage Rose and clear crystals. Sparkling in nude tones, this Hot Collar set is easy to combine with almost any dress or elegant outfit. Add the matching earrings for extra impact.

Swarovski_Hot_Collar_Set

 A final touching tribute is this magnificent rhodium-plated Meringue Necklace oozes sophistication. Shimmering in deep blue tones, the stunning Montana crystal centerpiece is highlighted by a magnificent gradation of crystal colors set in pavé. Wear this unique piece with the matching earrings to create a truly breathtaking ensemble.

Swarovski_Meringue_Necklace

Timeless and elegant, this delicate gold-plated Vittore Ring is a true fashion statement. Sparkling on all sides, it is embellished with delicate chatons and will make you shine day and night.

Swarovski_Vittore_Ring

Simple, feminine, and refined – this pair of rose gold-plated Arrive Pierced Earrings is ideal for everyday wear. Each one presents an oval-shaped crystal surrounded by an embellished frame.

Swarovski_Arrive_Pierced_Earring

*Press Release

Lakme ‘Summer Up’ Contest- Win a Summer Vacation for 2

Hey Everyone!!!

Here is an exciting contest for you all where you can win an all expense paid Summer Vacation for 2 and Lakme  Hampers.

What you can win : 3 best entries will be selected every week for 3 weeks and they would win Lakme Hampers. At the end of the contest, 1 lucky winner out of the 9 shortlisted wins an all expense paid super summer vacation for 2 !

What you have to do: Share your most innovative and creative summer skincare tip www.summerup.lakmeindia.com Yes that is it. Simple right? So what are you waiting for send your entries now.

And don't forget to leave a comment below once you have entered. 

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TIGI partners with Clint Fernandes to create five unique looks for the Lakmé Fashion Week Summer/Resort 2014

For Lakmé Fashion Week’s Summer/Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers' latest collections. Clint has created and crafted different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Kocchar this LFW season by using TIGI Bed Head & S Factor products.

Tarun Tahiliani

Anju Modi

Archana Kocchar

Rajat Tangri

CAST YOUR VOTE AND GET 50% FLAT ON HAIR CUTS AT LAKME SALON

Lakmé salon is known to innovate continuously adding new salons, services and innovations to its repertoire, along with a dash of fashion week backstage glamour. With an aim to provide the best beauty experience in India, Lakmé Salon, India’s leading expert in beauty services announced a unique initiative to encourage women to vote this election!

This April, show your voting mark at your nearest Lakme Salon and get 50% flat on any haircut! That’s not all, avail exciting discounts on many more services just by showing your voting mark!

So don’t forget to VOTE this election!

Be a responsible citizen and avail its benefits only at Lakme Salon!

*Press Release

SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES launching exclusive movie merchandise packs.

Sunsilk 2 states

The occasion was hosted to announce Sunsilk as theofficial hair expert partner of the movie ‘2 States’with the launch of #Sunsilkdreamjob campaign& introduction of exclusive movie merchandize packs Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood
movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘AnanyaSubramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous takeon inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

Sunsilk 2 states

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and
provides a complete hair care solution that gives a 20 something girl the confidence to express herself.

On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Sunsilk 2 states

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt.

We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavor to offer our client unique media opportunities to connect their brands to the passion point of its target consumer.

Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”