Jabong Online Fashion Week - Registrations Open

Jabong Online Fashion Week (www.jabongofw.com) - India’s First Online Shop-able Fashion Week is back with Season 2 – Spring/ Summer ’15 collection. JOFW – Season 2 is organized by Jabong.com with Times Now as the Media Partner.

·         Premium platform for Next-Gen fashion talent – models, designers, stylists and fashion photographers

·         Opportunity for designers to Showcase their collection AND Sell on India’s favourite fashion destination – Jabong.com  

·         Mentorship by senior members from the Fashion industry and Celebrity show-stoppers

·         360 degree promotion on TV, Print, Radio and Digital in association with Times Television Network (Times Now & Zoom)

Don't miss a chance to be a part of JOFW!

Diwali Outfit Idea

Hey Everyone,

I am sure most of you are done with diwali shopping and can't wait to doll up for the festive season. But if you are someone like me, I am sure you are still searching for the perfect outfit.

I was looking for something ethnic with a modern touch. Not too blingy and over the top and I came across a few pieces on Myntra. Sharing the idea with you all. Maybe it will be useful for the last minute shoppers.

Diwali Outfit

The Blue Jodhpuri Salwar was love at first sight. Beautiful colour, with  golden embroidered taping makes it perfect for the festive season. Pair it with a simple Pink kurti . The kurti has a delicate hand embroidery around the neck line so skip the necklace and go for a pair of matching hoop earrings . A potli bag to carry your make up for touch ups, etc. Complete the look with these kolhapuri chappals. They are not only pretty but also super comfortable. And don't forget the pink lipstick before you step out. And you are ready. Head to Myntra now and check out their Cracker Of a Sale. They have some great offers lined up.

Liked the idea? Do let me know in the comment below. 

Wish you a very happy and safe diwali.

Ghar Wali Diwali

Hey Everyone

I know its been really long since I wrote the last post. But trust me new job (with working Saturday : ( ) leave me with no time to do anything. Kudos to all the Bloggers who manage both work and blog regularly.

Yesterday, I managed to leave early from office and on my way back home, I was making a list of things that I can do once I reach home - Clean, my room, update blog, order a pizza and watch a movie before I doze off. But as they say - Do not count your chickens before they are hatched. 

All my plans went down the drain when I saw that the door was locked. I didn't have house keys. I never carry them as I usually come back late and there is someone at home all the time. Locked out on Saturday evening at least for an hour. Poor me. 

So I went down sat on an old  bike with earphones plugged in. I still prefer to sit on old bikes even if the seats are empty. And when I looked up, saw only one diwali lantern lit up. Only one of the 32 apartments had diwali lights with the festival less than a week away.

Are festivals really choosing their charms? I remember how grand diwali was when we were kids. I started with 10 days Diwali vacation. Mummy made so many sweets and savouries. I always wanted the first karanji that she fried and she would say "thanda hone do. Muh jal jaayega" . How the house was cleaned and painted every year just before diwali. Early in the morning, on the day of Lakshmi pooja, beautiful rangolis were made. We would dress up  in new clothes and go down to light up some phuljharis. No bursting crackers because we were told its not a good thing. The last time I burst crackers was when in class 3.Hated it back then but I am really happy now that we didn't. After the pooja we had a lavish diwali dinner cooked with love by Mummy. This is how diwali was celebrate. Simple but filled with love. Everyone is busy now. Away from home for studies, work.  I so miss  Ghar Wali Diwali .

How do you celebrate diwali? Do let me know in comment below.

P.S. : I had put up the diwali lighting  as soon as I got into the house yesterday night. Mummy was puzzled "Itni kya ghai hai?"

Happy Diwali:)

Press Release: Myntra Fashion Incubator

Myntra.com is on a mission to find India’s next big brand idea and it will help bring it to reality too.

Myntra has setup Myntra Fashion Incubator (MFI) to mentor young entrepreneurs who do not have access to capital, supply chain and distribution platforms, and empower them to create size able indigenous fashion brands in the long-run.

Myntra Fashion Incubator (MFI)

Speaking on the launch of MFI, CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. We will unearth the talent from every part of India and give them a platform to make it big in the Indian fashion space through this exciting program.”

Under its Designer in Residence (DIR) program MFI is trying to identify business ideas that have the
potential to scale and sustain itself in the fiercely competitive fashion and lifestyle market. A panel of well-respected judges and experts from the industry will put the shortlisted participants through rigorous assessment and the final set of participants will get an opportunity to work on their idea under the guidance of MFI. The first batch of the incubator is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.

The Designer in Residence is a yearlong program, targeted at budding designers with a unique brand idea to create and develop a fashion business in India. Participants will be mentored and trained by experts and also receive financial support to create designs for one season. MFI will also provide opportunity to showcase these brands in various platforms as well as help retail the same on Myntra platforms.

Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate
their business under this ‘Designer in Residence’ program. Application process for the same has started and interested designers can visit the micro site www.myntrafashionincubator.com for more details, or can write to mfi@myntra.com for any queries. The last date for application is 31st October, 2014.

Through this program, Myntra will encourage budding designers to test their entrepreneurial skills,
ensure they operate independently and allow them to build powerful independent brands. Myntra will further invest close to a million dollars in equity stakes in the best performing brands after reviewing them for six months to a year.

Myntra has constantly ensured that Indian shoppers stay abreast with the latest global trends by making fashion easily accessible to all. Towards this vision, the brand has introduced several campaigns and initiatives like the Myntra Style Helpline, collaboration with Fashion Weeks and association with celebrities, designers and stylists, which have enabled Myntra to strengthen its fashion focus.

*Press Release

Hair Takes Center Stage @ Lakmé Fashion Week Winter Festive 2014

Lakmé Salon Presents ‘Show Stopping Hair’ Collection Styled by Little Shilpa

Mumbai, 13^th August 2014: In the world of fashion, the garment struts the runway, with hair adding the finishing touches to the overall look. Reversing this norm for the first time in India, hair will be the hero as Lakmé Salon pioneers the concept of a Hair Show. Exclusively showcased at the Mecca of Indian Fashion, Lakmé Fashion Week Winter/Festive 2014, the ‘Show Stopping Hair’collection brings the best of hair trends to the Indian runway.

The collection aims to revolutionize hair fashion in India by bringing to the fore creative and trendy hair-styles. Conceptualized and crafted by Lakmé Salon experts with international hairstyle maestro Winnie Loo, and styled by designer Little Shilpa, it promises to be one of the most exciting launches in hair fashion in the country.

*Press Release 

Get a Dazzling White Smile Instantly with New Closeup Diamond Attraction

Press Release

Several minutes in front of the mirror to hide that blemish, settle that messed-up fringe, decide on the right earrings and yet something seems amiss! But add to this a dazzling, confident smile and all seems to be right with this world. Oral care brand Closeup understands this well and their brand new offering will make you want to smile again and again!

Over the years, Closeup has established itself as a brand that brings people together by giving them the confidence of fresh breath. With new Closeup Diamond Attraction, the brand now enters a

territory that few other toothpaste brands have ventured into, that of instant beauty. Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile. Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime.

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.” 

 In the era of instant gratification, instant messaging, superfast uploads and on-the-go beauty products, now get the perfect smile instantly with Closeup Diamond Attraction. Whether you need to make a lasting impression at a party, at work or anywhere for that matter, Closeup Diamond Attraction adds to your beauty quotient. It gives you a dazzling smile which compliments your entire look whatever your style may be. So now don’t just smile…dazzle away!

Zindagi - Jodey Dilon Ko

Hey Everyone !!!!

If you follow me on Twitter you already know what I did last Saturday. If not go here and read. Or just continue reading this post :D.

I got a chance to attend yet another Indimeet. If you have been reading the blog for a while you know how much I love them.  A chance to meet fellow bloggers, lots of fun activities and great food always make my day.

Zindagi IndiBlogger Meet was organized in Mumbai and Delhi to introduce us to Zee's new entertainment channel Zindagi - Jodey Dilon Ko 

The launch of Zindagi is significant in many ways as it is not just as entertainment channel 

but  a  philosophy  that  will  help  Indians  empathize  with  the  lives  of  those  across  the 

geographical  borders.  Zindagi  reinforces  the  vision  of  ZEE’s  corporate  philosophy 

‘Vasudhaiva Kutumbukam ‐ The World is My Family’ and aims to unite people in India and 

across the world with shows produced overseas. 

Entertainment is seamless as it cuts across boundaries and across strats of society. With the 

message of ‘Jodey Dilon Ko’,  Zindagi will touch hearts and break barriers to relate with 

people living across borders. As the first‐ever national launch for a Hindi language channel, 

the objective is to continue to deliver and spread strong human values through hand‐picked 

content across the world. 

Starting June 23, Zindagi will bring viewers in India stories from across the border, starting 

with stories from Pakistan that embrace universal emotions. A variety of shows, written by 

award‐winning novelists, literary stalwarts and adapted from famous novels and books, will 

engage audiences as a fresh alternative on television. 

This meet was not just fun but also heart touching. We were not only live in conversation with Delhi bloggers all the time but also got to interact with people from across the border - Sultana Apa, the director of Hum Network and Actor Imran Abbas (HE IS HOT!!!!) who joined us at the Mumbai venue.
Rather than writing a long post, let me just quickly tell you the highlights of the day.

Did you see Delhi Blogger on those two screens?

• This is the first time these international shows will air on Indian Television starting with Pakistani TV shows. But there are already fans of Pakistani TV shows here in India (All thanks Youtube). If you don't watch TV serials like me because most of them are looooooooooooong and unrealistic give these shows a try. Why you ask? Well these shows don't have more than 25-30 episodes  and promise some good and realistic stories. Also you finally get to see what life really is across the border.

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• It was Mumbai v/s Delhi. Yes debate on which city is better in terms of transport, street food, bloggers and Men (in terms of hotness). MUMBAI IT IS. And yes we earned it by proving it at the event.

Imran Abbas

• It was great interacting with people from across the border. To see that there is no difference between them and us. As Imran Abbas said - "Ek hi mitti se humari jade nikli hai" (we have common roots.) Also both Sultana Apa and Imran Abbas, answered each and every question that they were asked by the bloggers from both the cities not just related to TV but everything in general.

Mumbai Bloggers

• And apart from these we of course had the regular fun games that ended with a hud hud and a group photo. I am so happy that I got to attend attend this Inter-city and Across Border meet. Hats off to Indiblogger and Zee for making this happen.

Don't forget to tune into Zindagi TV starting 23rd June, 2014 not just for entertainment, but also to support this attempt by Zee to bring together the two countries.

All the above images belong to Indiblogger.

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