Jabong Online Fashion Week - Registrations Open

Jabong Online Fashion Week (www.jabongofw.com) - India’s First Online Shop-able Fashion Week is back with Season 2 – Spring/ Summer ’15 collection. JOFW – Season 2 is organized by Jabong.com with Times Now as the Media Partner.

·         Premium platform for Next-Gen fashion talent – models, designers, stylists and fashion photographers

·         Opportunity for designers to Showcase their collection AND Sell on India’s favourite fashion destination – Jabong.com  

·         Mentorship by senior members from the Fashion industry and Celebrity show-stoppers

·         360 degree promotion on TV, Print, Radio and Digital in association with Times Television Network (Times Now & Zoom)

Don't miss a chance to be a part of JOFW!

Press Release: Myntra Fashion Incubator

Myntra.com is on a mission to find India’s next big brand idea and it will help bring it to reality too.

Myntra has setup Myntra Fashion Incubator (MFI) to mentor young entrepreneurs who do not have access to capital, supply chain and distribution platforms, and empower them to create size able indigenous fashion brands in the long-run.

Myntra Fashion Incubator (MFI)

Speaking on the launch of MFI, CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. We will unearth the talent from every part of India and give them a platform to make it big in the Indian fashion space through this exciting program.”

Under its Designer in Residence (DIR) program MFI is trying to identify business ideas that have the
potential to scale and sustain itself in the fiercely competitive fashion and lifestyle market. A panel of well-respected judges and experts from the industry will put the shortlisted participants through rigorous assessment and the final set of participants will get an opportunity to work on their idea under the guidance of MFI. The first batch of the incubator is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.

The Designer in Residence is a yearlong program, targeted at budding designers with a unique brand idea to create and develop a fashion business in India. Participants will be mentored and trained by experts and also receive financial support to create designs for one season. MFI will also provide opportunity to showcase these brands in various platforms as well as help retail the same on Myntra platforms.

Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate
their business under this ‘Designer in Residence’ program. Application process for the same has started and interested designers can visit the micro site www.myntrafashionincubator.com for more details, or can write to mfi@myntra.com for any queries. The last date for application is 31st October, 2014.

Through this program, Myntra will encourage budding designers to test their entrepreneurial skills,
ensure they operate independently and allow them to build powerful independent brands. Myntra will further invest close to a million dollars in equity stakes in the best performing brands after reviewing them for six months to a year.

Myntra has constantly ensured that Indian shoppers stay abreast with the latest global trends by making fashion easily accessible to all. Towards this vision, the brand has introduced several campaigns and initiatives like the Myntra Style Helpline, collaboration with Fashion Weeks and association with celebrities, designers and stylists, which have enabled Myntra to strengthen its fashion focus.

*Press Release

Swarovski Look Contest : Press Release

Swarovski launches the #SwarovskiLook contest starring four international fashion bloggers

Swarovski celebrates style and fashion with a brand new and interactive online contest that stars four leading international bloggers. From 25 March, 2014 until 21 April, 2014 – each blogger will share their tips and inspirational tutorial videos on how to create the four key must-have looks for Spring / Summer 2014 using Swarovski jewelry.

The contest will focus on a specific theme and look each week. Those wanting to enter the contest simply need to share their look of the week on Instagram by posting “selfies” of themselves wearing Swarovki jewelry, using #SwarovskiLook.

Each week the guest blogger will select one winner who will receive three Swarovski jewelry pieces linked to the theme. All weekly winners will also be entered into the grand finale which takes place on 21 April, 2014. The four guest bloggers and a Swarovski representative will then unveil the ultimate winner of the contest who will go on to win one year’s worth of Swarovski jewelry!

For those participating from India, we request you to use #swarovskiindia along with #Swarovskilook.

The first week of the contest features Amber Renae, the Australian blogger from The Style Engineer, who will focus on the “Everyday Chic” look.

The second week is all about the “Urban Glam” theme, led by Spanish blogger Priscilla Betancort from My Showroom Blog.

Mayo Wo from Hong Kong blog Mellow Mayo ill share her take on a fashionable “Spring Look” for the third week.

And finally, Jenny Bernheim - US blogger, stylist, and designer, from Margo and Me will showcase the “More is More” trend.

Swarovski’s Spring / Summer 2014 collection features an array of designs that can be worn and styled in a multitude of ways. The interactive #SwarovskiLook contest showcases the many brilliant looks which can be created with Swarovski jewelry. “Jewelry is meant to be playful, there are no rules and what is important is to dare, to mix it up, and to have fun!” says Swarovski’s Creative Director Nathalie Colin.

The contest can be followed on the below channels:

www.swarovskilook.com 

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs,manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while he Swarovski Foundation supports creativity and culture, promotes well being, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with over 2,350 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.4 billion euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenue of about 3.1 billion euros and employed more than 30,000 people.

Havaianas, GUESS and Gc Watches 2014 Preview

Hey Everyone!!!

Recently I was invited for the preview of Havaianas, GUESS and Gc Watches 2014 collections. But couldn't attend it as something very important came up at work last minute.

The Preview was organised by AP Group. AP Group is dedicated to the distribution and retail of international luxury and fashion brands in India. Headquartered in Mumbai, AP Group’s distribution venture commenced with the incorporation of Watches of Switzerland in the year 2000. AP Group through its various companies handles the distribution pan India for Guess & Gc Watches and Havaianas. In addition to the watches, AP Group is an authorized franchisee for Swarovski operating eleven Swarovski Boutiques and four Shop-In-Shops across Western India.

Gc Watches B1- Class

The iconic B1 series intrigues through its modern elegant look with vintage style elements and refined functions. The main characteristics of the Swiss Made chronograph are the exceptional telemeter scale on the bezel and the remarkably detailed dial design inspired by navigational instruments. A masculine timepiece with a distinct technical look appealing to the man’s instinct of adventure.

The reduced size of the 40.5 mm polished stainless steel or rose gold (PVD) case underlines the vintage inspiration of this timepiece as do the mushroom pushers, the Breguet style hands and a magnifying lens for the date window positioned at 4 hours. The design of the Gc B1-Class Telemeter emphasizes a variety of technical features. The unusual engraved telemeter scale on the bezel allows the calculation of the distance from the observer of an event that is both audible and visible. So, no more worries in stormy times; by measuring the time between lightning and thunder, the watch tells you in kilometres how far away the thunderstorm is. The dial offers a tachymeter scale and three subdials providing a 12 hour and 30 minute indicator at 6 and 9 o’clock as well as a small second at 3 hours. The timepieces are equipped with a screw-

down crown, screwed-in case back, and are water resistant up to 100 meters (10 ATM).

Distinguished by a sober and refined design, the Gc B1-Class Chronograph is to the Sport Chic collection and provides the ultimate timeless fashion statement. Swiss Made quartz movement fastened with a sleek and stylish dynamic strap in a rose gold tone. The tinted dial adds a touch of contemporary retro chic to this iconic a look of modern luxury that is guaranteed to turn.

X44006G4 (L) , X34001G1(R)

Availability: Gc Boutique Select CityWalk Delhi, GUESS Accessories Stores, Shoppers Stop stores, Lifestyle stores and leading multi brand watch outlets.

Price: X44006G4- INR 34500, X34001G1- INR 36500

GUESS Watches launch The Pre-Spring 2014 Collection

GUESS Watches has started 2014 on a high with this year’s Pre-Spring collection that clearly showcases high quality styles created by this power-house brand! The new and scintillating collection is super-charged with intricate design details. The Pre-Spring collection creates a style statement that is synonymous with GUESS. Perfectly paired in colour and design, the GUESS watches will exude the coveted “trend setter” status when wearing a piece from the new 

As a fashion leader, GUESS Watches has created pieces keeping with the trends of this season. The prominence of Gold, Rose Gold, Crystal Studded and Animal Print Watches makes this collection a must have by all. 

GUESS Pre-Spring Collection incorporates precision time keeping with stunning fashionable designs that are merged to perfection. The Multi-belt Crystal studded watch is perfect for women who love to play around with fashion. The Animal print and Crystal Watches are created keeping both Casual and Formal looks in mind. The Men’s Collection exudes Style and Class. Versatility is the New Mantra which is clearly denoted through this collection. 

Guess Watches 2014 Collection

Availibility: It’s about Time Store, Helios, Accessories GUESS Stores, GUESS Jeans Stores, Shoppers Stop, Lifestyle and all leading Multi Brand Watch retailers.

Havaianas 2014 Collection

Launching their 2014 collection, the world’s largest flip-flop brand Havaianas is all set to present a range of options for all flip-flop lovers. Showcasing a variety of colours in soft, light and highly durable flip-flops, the brand strikes a beautiful balance between style and comfort for men, women, kids and babies of all ages. 

Havaianas brings forth a mix of varying options such as bright coloured prints, platform wedges, floral embellishments and more for women to masculine colours, wide matte fit and style for men. Included in these designs is Havaianas’ Special Collection which represents the urban and eclectic style of Rio de Janeiro. Inspired by nouveau jewelry and art deco pieces found there, the metallic charms and Havaianas hardware are the epitome of an edgy style.

With the onset of the craze for the Football World Cup, Havaianas is summoning the Teams Collection to stimulate the fans with sandals that pay a tribute to different countries around the world. Launching in March, the flip-flops will see the flags of 44 countries including Brazil, France, Holland, Spain and Portugal on the straps. In addition, the brand will also be launching the Slim Season Collection which presents a mix of feminine flower prints for this season. 

Whilst offering options specific to men and women, the brand also showcases their Unisex Collection which feature their timeless Brazil logo on the flip-flops. Offering a plethora of options to pack for their resort getaways or destination wedding holidays, Havaianas presents a range of contrasting base and strap shades for men and women to choose from.

Havaianas 2014 Collection.

*Press Release

Claude Lorrain Collection Preview

Claude Lorrain - a new  Fashion Footwear brand for Men & Women recently opened their first store in Colaba, Mumbai and I was invited to checkout their collection.

About Claude Lorrain: 

Claude Lorrain is the maker of indulgent footwear and accessories for men and women. With an instantly recognizable signature, it appeals to those who epitomise fashion.

Defining customer individuality with their creative and stylish use of rich materials and uncompromised quality design, Claude Lorrain shoes set a benchmark for high fashion.

Claude Lorrain offers international designs for its well heeled customers having tied up with some of the best Italian and European shoe designers. The Claude Lorrain experience of owning a world class shoe coupled with its excellent artistry and craftsmanship makes for a happy shopping experience.

Claude Lorrain shoes bring a distinctive sophisticated style while maintaining a youthful and trendy outlook.

Claude Lorrain Store

Location:

5A, Metro House,

11 – B, S.B.S. Road, Colaba Causeway

Mumbai – 400001

Landmark: Near Café Mondegar.

Claude Lorrain Store

They have a wide range of products to suit all your needs. From every day flats to party wears, something for the office and the wedding season too. You name it and they have it. Also the designs are quite interesting and unique. 

Claude Lorrain Store

It is not possible to fit all their collection in a single post, so here are a selected few :)

The men's collection is equally good. A variety of formal and casual shoes. The guys will surely not feel left 

out.

Add caption

Some the bags. All of them are lovely, right?

Bags

Bags

And finally few of my favorites.

These are perfect for evening parties and weddings.

The metallic finish shoes with neon tassels. Isn't that a perfect combination? And they are super comfortable 

too.

I don't think I need to say anything for these. Love at first sight :D

Overall I loved the collection. And yes if you have slightly bigger feet and cannot find your size, this is where you should surely go. They have lucky sizes in all designs for both men and women.

Prices start from somewhere around 2k which is not very cheap, but worth every penny.  Yes you will say that too when you see these actually  ( I haven’t used my new camera much and am still learning.)

And yes they are having sale with upto 50% off going on till 20^th February 2014. So be sure to check out their store and grab these beautiful shoes and bags at a discounted price.

A women can never have enough Shoes and Bags :D

Sale

Checkout their website claudelorrain.net for their entire collection. Follow them on Facebook and Twitter to stay updated about offers and new launches.

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Food Fashion Funn and Unify Fiesta Giveaway (25-10-2013 to 07-11-2013)

I have a Facebook Giveaway going on.

Food Fashion Funn and Unify Fiesta Giveaway (25-10-2013 to 07-11-2013)

Giveaway

1 winner will win - Homemade chocolates assorted hamper + Bows Are Wows accessories of your choice worth Rs.500/- + 15% discount coupons from exhibiting brands.

Enter Here

#Mumbai residents only. Read *T&C  before you enter.

Do you follow me on GFC?? If not join now :D

Also find me on Facebook, Twitter, Instagram and Pinterest  for regular updates.

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