Hair Takes Center Stage @ Lakmé Fashion Week Winter Festive 2014

Lakmé Salon Presents ‘Show Stopping Hair’ Collection Styled by Little Shilpa

Mumbai, 13^th August 2014: In the world of fashion, the garment struts the runway, with hair adding the finishing touches to the overall look. Reversing this norm for the first time in India, hair will be the hero as Lakmé Salon pioneers the concept of a Hair Show. Exclusively showcased at the Mecca of Indian Fashion, Lakmé Fashion Week Winter/Festive 2014, the ‘Show Stopping Hair’collection brings the best of hair trends to the Indian runway.

The collection aims to revolutionize hair fashion in India by bringing to the fore creative and trendy hair-styles. Conceptualized and crafted by Lakmé Salon experts with international hairstyle maestro Winnie Loo, and styled by designer Little Shilpa, it promises to be one of the most exciting launches in hair fashion in the country.

*Press Release 

New Launch | Lakmé 9 to 5 Super Sunscreen

Introducing the new Lakmé 9to5 Super Sunscreen

The perfect start to your 9to5 look

Lakmé, India’s iconic beauty brand, has introduced the new Lakmé 9to5 Super Sunscreen with SPF 50 to give you the right 9 to 5 look. Its sheer lightweight formula gets absorbed so easily that it can be worn alone, over a moisturizer or under your Lakmé 9 to 5 make-up. Lakmé is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care and the Lakmé 9to5 Super Sunscreen is yet another addition to this list. If you are looking for that gorgeous finish alongwith sun protection, then the Super Sunscreen is just what you need as it also serves as a makeup base.

Lakmé 9to5 Super Sunscreen is apt for women with very little or no time to layer their skin with multiple products. What makes this new Sunscreen from Lakmé “super” is the fact that it feels great on your skin and does not leave a white patchy appearance. For the first time, a sunscreen by India’s no 1 brand, Lakmé, is giving you dual benefits.

The Lakmé 9to5 Super Sunscreen contains broad spectrum SPF 50 which gives your skin optimum protection against harmful UVA and UVB rays. It does not feel patchy on your skin and glides evenly to cover maximum part of your skin. It not only leaves skin smooth and prepped for foundation, but also evens skin tone, so your skin looks smooth and refined. Even if you use the Lakmé 9to5 Super Sunscreen under make up it will not let your make up look caked owing to its weightless formula.

Not all sunscreens are created equal. The best sunscreen for your needs depends entirely on your skin tone and whether your skin generally is dry, oily, or neither. The new Lakmé 9to5 Super Sunscreen comes in two variants:

 Lakmé 9to5 Hydrating Super Sunscreen for normal to dry skin

 Lakmé 9to5 Mattifying Super Sunscreen for oily skin.

Lakmé 9to5 Hydrating Super Sunscreen 

Lakmé 9to5 Hydrating Super Sunscreen is a newly launched sunscreen designed to hydrate and nourish your skin while protecting it from sun damage. It contains Vitamin B3 and Provitamin C that helps in skin lightening, spot lightening and contains skin even toning benefits. Its broad spectrum SPF 50 PA+++ prevents tanning and sunburn, keeping your skin even toned in the long run. Lakmé 9to5 Hydrating Super Sunscreen is priced at Rs.500/- for 30ml.

Lakmé 9to5 Mattifying Super Sunscreen

Lakmé 9to5 Mattifying Super Sunscreen is designed especially for oily skin to give oil control benefits. Its non-sticky formula glides on your skin easily without making itfeel greasy. Its broad spectrum SPF 50 +++ prevents tanning and sunburn caused by UVA and UVB rays, keeping your skin even toned in the long run. DermatologistTested, this sunscreen is Non Comodogenic and Hypoallergenic that preventsclogging of pores and makes it a safe sunscreen to apply. Lakmé 9to5 Mattifying Super Sunscreen is priced at Rs.500/- for 30ml

In addition to applying sunscreen directly on your face, you should also cover your delicate neck area and your ears to ensure full protection from the sun and prevent sun damage.

Make Lakmé 9to5 Super Sunscreen, the first step in your 9 to 5 make-up regime. Follow these simple steps and you’re good to go:

1) Pump two dollops on to your fingertips

2) Apply on your face and neck

3) Blend gently using upward strokes.

Lakmé 9to5 Super Sunscreen can be worn alone or over a moisturizer.

Isn't the packaging is cute? Have tried the Lakmé 9 to 5 Super Sunscreen?

Lakme Absolute Illusion Makeup Master Class By Natasha Nischol

Hey Everyone!!!

If you read my last post you already know that I attended Lakme Absolute Illusion Makeup Master Class By Natasha Nischol (and made my First Video  too. Let me know what you think.)

Coming back to this post, here is what happened at the event.

Mumbai, 15^th March 2014: Lakme a trendsetter for decades has created several outstanding looks each season. An informative makeup masterclass was conducted by Lakme Makeup Expert, Natasha Nischol at the Jabong Stage on day four during Lakme Fashion Week Summer/Resort 2014.

Purnima Lamba, Head Innovation at Lakme, introduced Natasha Nischol on stage and invited her to demonstrate the second edition of Lakme Absolute Master Class themed around Lakme’s latest offering the Lakme Absolute Illusion range. Natasha revealed how to achieve the Lakme Absolute Illusion Metallic Look that is all set to be the beauty trend of the season.

VJ Sarah Jane Dias, Lakme Digital Ambassador was the model for the session. During this one hour session, Natasha Nischol demonstrated the Absolute Illusion Day and Night looks on Sarah Jane Dias.  

Lakme Absolute Illusion - Day to Night 

For the Lakme Absolute Illusion by Day look, a base of Lakme Youth Infinity Moisturizer, Foundation and Concealer was applied to Sarah’s face prior to the show. Sarah’s hair was also prepped up according to the 70’s vibe – big and curly. A bronzer from the Lakme Absolute Face Stylist range was used for the cheekbones, followed by blending the eyes with the Lakme Absolute Illusion Pearl Eyeshadow, which Natasha insisted could be used in light or heavy portions. A streak of black eyeliner was applied to infuse the colour of the shimmery eye shadow, to give it an electric feel. Dots of electric violet and blue from the Lakme Absolute Eye Shadow Duos were added on top of the eyeliner and to the inner corner of the eye, adding dimension.

Sarah’s eyelashes were curled using the Lakme Absolute Voluminizing Mascara. Sarah confessed that she loved flaunting fake eyelashes, which she found very dramatic.

Natasha finished this Absolute Illusion day look by dabbing the lips in a matte orange lipstick from the Lakme 9to5 range. Sarah walked down the ramp flaunting her bold avatar, swaying to the Bee Gees. Natasha mentioned that ‘Saffron Gossip’ from the same range is a lighter hue of orange lipstick that is safe to play with.

Sarah expressed that she faced a problem with metallic eye shadow fading off an hour after applying it. Natasha explained that the secret to long lasting makeup is to layer and blend in eye shadow with cream and powder so that it sets through the day. Natasha suggested that women should go all out and experiment with purple, blue and aquamarine that look gorgeous on Indian women.

The Lakme Absolute Illusion by Night was achieved by adding touch-ups to the day look and blending in purple Lakme Absolute Drama Stylist Crayon Eyeshadow followed by building in the intensity of the eye shadow with a slightly darken tone. Another line of eyeliner which smudged easily into the purple canvas brought a little sparkle in a pink glitter shadow over the inner corner of the eyes. Sarah’s lips were dabbed in a soft coral called ‘Rust Crush’. The look was completed by applying a coat of mascara and brushing the face with some glitter over the cheekbones in a decent amount of bronze blush – Lakme Absolute Blush Dous, Night Sheen.

The New Illusion Collection by Lakme

I am looking forward to trying these out. Are you excited too??

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