L'Oréal Paris L'Or Lumière - Cannes Collection

After the launch of glamorous L’Or Sunset collection, L'Oréal Paris is all set to glam up the French Riviera with its new make-up line - L’Or Lumière. L'Oreal Paris celebrates its 17th year as the official makeup partner for the Cannes Film Festival 2014 by launching its collection, which has been inspired by "Gold", which is the purest of the elements.

Moist Matte

The main highlight of L’Or Lumière Collection is the exuberance of Neo Gold as a beauty trend on Indian and global fashion runways. As shades of gold gorgeously compliment all Indian skin tones, the L’Or Lumière Collection showcases the products with lovely bright hues that stylishly accentuate the brilliance of gold. The products are a fine representation of glamour, elegance and will certainly heighten the allure of any red carpet look. 

Products in the L'Oréal Paris L’Or Lumière collection are laced with vivid hues and beautiful undertones of radiant gold. This collection includes the Vivacious Moist Matte lipsticks, Super Liner Gel Matic eye liners, Infallible Mono eye shadows and Color Riche Nail Colors. The products have been hand-picked to match the grandeur that this Festival showcases. 

Gel Matic

To commemorate the launch of this collection, L'Oréal Paris Beauty Expert Namrata Soni has created three looks inspired by the infusion of neo-gold and exciting spring hues.  L’Oreal Paris India ambassadors Sonam Kapoor, Freida Pinto and Aishwarya Rai along with the global ambassadors Blake Lively, Eva Longoria, Zoe Saldanha and Jane Fonda will adorn different renditions these stunning looks and bring them to life on the Cannes  red carpet this year.

The L’Or Lumiere Collection is new the style statement by L'Oréal Paris for women all over the world to create stunning red-carpet inspired make-up looks using the following products:

Colour Riche Moist Matte 

Moist Matte

Matte has never been so rich! L'Oréal Paris launches a revolutionary new range of lipsticks – Color Riche Moist Matte, with pure pigments that deliver intense luscious color for a full 6 hours in 12 irresistible shades of pure indulgence. It is enriched with new Light Illium complex for a rich matte effect, velvet fusion capsules and Ultra Gliding Shine oils to provide a smooth and silky application and Jojoba oil to give absolute hydration for up to 4 hours. The product is priced at Rs. 899 

Super Liner Gel matic 

Gel Matic

L'Oréal Paris introduces its first gel eye liner in a Twist Up pen format – L'Oréal Paris Super Line Gel Matic. The product is created with an exclusive formulation of ingredients and is designed to last for up to 12 hours giving an intense matte colour pay off.  The product has a pen-precision for a super easy application, the intensity of a gel and is totally smudge proof. Comes in five rich, luxurious shades and is priced at Rs. 395 

Color Riche Le Vernis

Le Vernis is a range of intense colors that come with an in-built top coat giving the nails a bright and high-shine finish. The shades provide intense color and a luxurious shine in just a single stroke. They are available in two stunning shades and are priced at Rs. 235 

Infallible Monos Eye Shadow

Ultra-intense colour, up to 24 hour long-lasting hold and velvety soft feel, this product is ideal to create the perfect luminous eye. The product contains an exceptionally high level of colour pigments, for an intense colour finish. The eye-shadow melts gently from the fingertips to the eyelid on application. The result is a rich and satiny look. Available in 10 bright shades and are priced at Rs. 550

L'Oreal Paris presents the Cast My Girls Contest!

Hello Everyone!!!

L'Oreal Paris  has come up with a first contest for you gals!!!
For the first time ever, they are giving a chance to one girl & her two best friends to star in the next Casting Crème Gloss ad with Sonam Kapoor. 

The rules are very simple:

STEP 1: Buy a pack of Casting Crème Gloss with its unique code inside.

STEP 2: Color your hair and click a picture with 2 of your best friends.

STEP 3: Go to the Cast My Girls Contest on Facebook: http://bit.ly/CastMyGirls , upload your entry picture and tag your girl friends before you submit your entry.

Yes that is it. Simple right ??? What are you waiting for. Color you hair, click pictures with your besties and send them. You never know. You may be in the next ad with Sonam Kapoor :D

Oh yes all here is something for all you girls out there who thought coloring your is harmful -

*Press Release

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Jad Se Judein for the L'Oreal Paris Fall Repair 3X

Hello Everyone!!!

After the launch of the Go Back In Time video, L'Oreal Paris  has come up with a heartwarming song called ‘Jad Se Judein’ sung by none other than Mohit Chauhan for the L'Oreal Paris Fall Repair 3X 'Stay Rooted' campaign.

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The video is the story of 3 people - a student in search of her teacher, a granddaughter who makes a small and simple sacrifice for her grandmother and 2 friends who reconnect at a place they call their own.

The Jad Se Judein song takes you back to your roots and makes you remember that person who shaped you, those in your life who had a role in making you who you are today – but those who have unfortunately been forgotten today.

We hope that you’ll go back in time and reconnect with them. We hope that you’ll “STAY ROOTED”

I totally loved the song. Checkout the video and I am sure you will love it too.

*Press Release

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Go Back in Time and Thank Some One

Hello Everyone!!!

If you could go back in time and thank some one, who would that be? L'Oreal Paris asked this question to people from different walks of life and here's what they had to say. Checkout the video.

Here is what L'Oreal Paris has to say :

Every shampoo today speaks about strong hair, but what really matters is the roots that make the hair strong. Only strong roots can give you strong and healthy hair. L’Oreal Paris Fall Repair 3X is one such shampoo that takes care of your roots. 

Fall Repair 3X is an Anti-Hair Fall Shampoo that delivers a triple anti-hair fall action. It nourishes the hair root, restructures hair fibre and helps the hair grow stronger from root to tip. Only Fall Repair 3X is enriched with Arginine Essence. Arginine is an essential amino acid that is vital for hair’s constitution. It is known for nourishing the scalp to improve micro-circulation.

Stronger the roots, lesser the hair fall.

'Stay Rooted' is all about remembering your roots and knowing that whatever you are today is because of your roots. It's about taking time out to thank and appreciate people, things, places etc from your past that have made you "You".

There are so many people who have been by my side always - Family, friend, teachers to name a few. I want thank them all for being there for me always. Especially my MOTHER. She has been my support system, guide, friend and everything I wanted. Whatever I am today is mainly because of her.

If you are reading this do tell me in the comments below about that special person you would like to thank if you had a chance to go back in time. I would love to read it.

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*Press Release